Agenda

10.00 - 10.35

Welcome & Warm Up

1st Session
13.50 - 14.10

How can publisher approach Gen Z?

Paul Nesbit - Director - International Insights and Measurement - TWITCH
10.35 - 10.45

GenZ - as audience: Where and how to approach them

Giovanni Frasca - Head of Commercial Excellence - Kantar
14.10 - 14.30

How can digital publishers attract Gen Z?

Matthew Lynes - Content Marketing Lead and Media Innovations Analyst - Twipe Digital Publishing
10.45 - 10.55

GenZ - as individuals: Understanding their views and values

Κανέλλα Ριζακάρη - Head of Brand, Media and Creative - Kantar
14.30 - 14.50

Panel Activity

10.55 - 11.15

POV: Zoomer in Social Media - How to reach GenZ via Influencer Marketing

Salvatore de Angelis - International Head of Digital - Nielsen
Νίνα Γιαννακοπούλου - International Digital Project Manager - Nielsen
14.50 - 15.50

Lunch Break

11.15 - 11.35

Understanding - The next Generation

Mindset Shifts David Krost - Commercial Director - Vice Media
15.50 - 16.00

3rd Session Intro

11.35 - 11.55

In the mind of Gen Z

Ελένη Μαυροειδή - Senior Industry Manager - Google
16.00 - 16.20

Speaking Gen Z

Tomas Brazier - Creative Director - CARSON & DOYLE Charlie Naus - Managing Director - CARSON & DOYLE
11.55 - 12.15

Panel Activity

16.20 - 16.40

New Playground. New Rules

Νίκος Μπρούμας - Managing Director - Reach Πέτρος Ντόκος - Executive Creative Director - Reach
12.15 - 12.45

Break

16.40 - 17.00

Reaching the Unreachables

Marco Bertozzi - President EMEA - Whalar
12.45 - 12.50

2nd Session Intro

17.00 - 17.20

Generation together: an integration story about zoomers, boomers & bananas

Λυδία Παπαιώαννου - Founder - Athens Coconut
12.50 - 13.10

Smells like teen spirit

Daniel Jäger - Head of Intl'Media - Deutsche Telekom
17.20 - 17.40

Generation Z: Μία πολύ σοβαρή αστεία ιστορία

Ηλίας Αναστασιάδης - Content Director - Liquid Media
13.10 - 13.30

Reimagined entertainment, from Gen Z to Gen T

Giuliano Cini - Director of Brand Partnership Italy&Greece - TIK TOK
17.40 - 18.00

Gen Z: Shaping the influence culture

Panel Activity Συντονιστής: Κώστας Χαμαλίδης - Founder & CEO - Digital Minds
13.30 - 13.50

Gaming: The culture of Gen Z

Κωνσταντίνος Ζερβός - Managing Director - PVP Media
18.00

Closing

10.00 - 10.35

Welcome & Warm Up

1st Session
10.35 - 10.45

GenZ - as audience: Where and how to approach them

Giovanni Frasca - Head of Commercial Excellence - Kantar
10.45 - 10.55

GenZ - as individuals: Understanding their views and values

Κανέλλα Ριζακάρη - Head of Brand, Media and Creative - Kantar
10.55 - 11.15

POV: Zoomer in Social Media - How to reach GenZ via Influencer Marketing

Salvatore de Angelis - International Head of Digital - Nielsen
Νίνα Γιαννακοπούλου, International Digital Project Manager, Nielsen
11.15 - 11.35

Understanding - The next Generation

Mindset Shifts David Krost - Commercial Director - Vice Media
11.35 - 11.55

In the mind of Gen Z

Ελένη Μαυροειδή - Senior Industry Manager - Google
11.55 - 12.15

Panel Activity

12.15 - 12.45

Break

12.45 - 12.50

2nd Session Intro

12.50 - 13.10

Smells like teen spirit

Daniel Jäger - Head of Intl'Media - Deutsche Telekom
13.10 - 13.30

Reimagined entertainment, from Gen Z to Gen T

Giuliano Cini - Director of Brand Partnership Italy&Greece - TIK TOK
13.30 - 13.50

Gaming: The culture of Gen Z

Κωνσταντίνος Ζερβός - Managing Director - PVP Media
13.50 - 14.10

How can publisher approach Gen Z?

Paul Nesbit - Director - International Insights and Measurement - TWITCH
14.10 - 14.30

How can digital publishers attract Gen Z?

Matthew Lynes - Content Marketing Lead and Media Innovations Analyst - Twipe Digital Publishing
14.30 - 14.50

Panel Activity

14.50 - 15.50

Lunch Break

15.50 - 16.00

3rd Session Intro

16.00 - 16.20

Speaking Gen Z

Tomas Brazier - Creative Director - CARSON & DOYLE Charlie Naus - Managing Director - CARSON & DOYLE
16.20 - 16.40

New Playground. New Rules

Νίκος Μπρούμας - Managing Director - Reach Πέτρος Ντόκος - Executive Creative Director - Reach
16.40 - 17.00

Reaching the Unreachables

Marco Bertozzi - President EMEA - Whalar
17.00 - 17.20

Generation together: an integration story about zoomers, boomers & bananas

Λυδία Παπαιώαννου - Founder - Athens Coconut
17.20 - 17.40

Generation Z: Μία πολύ σοβαρή αστεία ιστορία

Ηλίας Αναστασιάδης - Content Director - Liquid Media
17.40 - 18.00

Gen Z: Shaping the influence culture

Panel Activity Συντονιστής: Κώστας Χαμαλίδης - Founder & CEO - Digital Minds
18.00

Closing