Speakers
Tickets
Agenda
About IMC
Sponsors
Contact
Speakers
Tickets
Agenda
About IMC
Sponsors
Contact
Agenda
10.00 - 10.35
Welcome & Warm Up
1st Session
13.50 - 14.10
How can publisher approach Gen Z?
Paul Nesbit - Director - International Insights and Measurement - TWITCH
10.35 - 10.45
GenZ - as audience: Where and how to approach them
Giovanni Frasca - Head of Commercial Excellence - Kantar
14.10 - 14.30
How can digital publishers attract Gen Z?
Matthew Lynes - Content Marketing Lead and Media Innovations Analyst - Twipe Digital Publishing
10.45 - 10.55
GenZ - as individuals: Understanding their views and values
Κανέλλα Ριζακάρη - Head of Brand, Media and Creative - Kantar
14.30 - 14.50
Panel Activity
10.55 - 11.15
POV: Zoomer in Social Media - How to reach GenZ via Influencer Marketing
Salvatore de Angelis - International Head of Digital - Nielsen Νίνα Γιαννακοπούλου - International Digital Project Manager - Nielsen
14.50 - 15.50
Lunch Break
11.15 - 11.35
Understanding - The next Generation
Mindset Shifts David Krost - Commercial Director - Vice Media
15.50 - 16.00
3rd Session Intro
11.35 - 11.55
In the mind of Gen Z
Ελένη Μαυροειδή - Senior Industry Manager - Google
16.00 - 16.20
Speaking Gen Z
Tomas Brazier - Creative Director - CARSON & DOYLE Charlie Naus - Managing Director - CARSON & DOYLE
11.55 - 12.15
Panel Activity
16.20 - 16.40
New Playground. New Rules
Νίκος Μπρούμας - Managing Director - Reach Πέτρος Ντόκος - Executive Creative Director - Reach
12.15 - 12.45
Break
16.40 - 17.00
Reaching the Unreachables
Marco Bertozzi - President EMEA - Whalar
12.45 - 12.50
2nd Session Intro
17.00 - 17.20
Generation together: an integration story about zoomers, boomers & bananas
Λυδία Παπαιώαννου - Founder - Athens Coconut
12.50 - 13.10
Smells like teen spirit
Daniel Jäger - Head of Intl'Media - Deutsche Telekom
17.20 - 17.40
Generation Z: Μία πολύ σοβαρή αστεία ιστορία
Ηλίας Αναστασιάδης - Content Director - Liquid Media
13.10 - 13.30
Reimagined entertainment, from Gen Z to Gen T
Giuliano Cini - Director of Brand Partnership Italy&Greece - TIK TOK
17.40 - 18.00
Gen Z: Shaping the influence culture
Panel Activity Συντονιστής: Κώστας Χαμαλίδης - Founder & CEO - Digital Minds
13.30 - 13.50
Gaming: The culture of Gen Z
Κωνσταντίνος Ζερβός - Managing Director - PVP Media
18.00
Closing
10.00 - 10.35
Welcome & Warm Up
1st Session
10.35 - 10.45
GenZ - as audience: Where and how to approach them
Giovanni Frasca - Head of Commercial Excellence - Kantar
10.45 - 10.55
GenZ - as individuals: Understanding their views and values
Κανέλλα Ριζακάρη - Head of Brand, Media and Creative - Kantar
10.55 - 11.15
POV: Zoomer in Social Media - How to reach GenZ via Influencer Marketing
Salvatore de Angelis - International Head of Digital - Nielsen Νίνα Γιαννακοπούλου, International Digital Project Manager, Nielsen
11.15 - 11.35
Understanding - The next Generation
Mindset Shifts David Krost - Commercial Director - Vice Media
11.35 - 11.55
In the mind of Gen Z
Ελένη Μαυροειδή - Senior Industry Manager - Google
11.55 - 12.15
Panel Activity
12.15 - 12.45
Break
12.45 - 12.50
2nd Session Intro
12.50 - 13.10
Smells like teen spirit
Daniel Jäger - Head of Intl'Media - Deutsche Telekom
13.10 - 13.30
Reimagined entertainment, from Gen Z to Gen T
Giuliano Cini - Director of Brand Partnership Italy&Greece - TIK TOK
13.30 - 13.50
Gaming: The culture of Gen Z
Κωνσταντίνος Ζερβός - Managing Director - PVP Media
13.50 - 14.10
How can publisher approach Gen Z?
Paul Nesbit - Director - International Insights and Measurement - TWITCH
14.10 - 14.30
How can digital publishers attract Gen Z?
Matthew Lynes - Content Marketing Lead and Media Innovations Analyst - Twipe Digital Publishing
14.30 - 14.50
Panel Activity
14.50 - 15.50
Lunch Break
15.50 - 16.00
3rd Session Intro
16.00 - 16.20
Speaking Gen Z
Tomas Brazier - Creative Director - CARSON & DOYLE Charlie Naus - Managing Director - CARSON & DOYLE
16.20 - 16.40
New Playground. New Rules
Νίκος Μπρούμας - Managing Director - Reach Πέτρος Ντόκος - Executive Creative Director - Reach
16.40 - 17.00
Reaching the Unreachables
Marco Bertozzi - President EMEA - Whalar
17.00 - 17.20
Generation together: an integration story about zoomers, boomers & bananas
Λυδία Παπαιώαννου - Founder - Athens Coconut
17.20 - 17.40
Generation Z: Μία πολύ σοβαρή αστεία ιστορία
Ηλίας Αναστασιάδης - Content Director - Liquid Media
17.40 - 18.00
Gen Z: Shaping the influence culture
Panel Activity Συντονιστής: Κώστας Χαμαλίδης - Founder & CEO - Digital Minds
18.00
Closing